Split Dragon

Split Dragon – We started as a marketplace optimization tool, but we’ve grown beyond that.

We’re now a marketplace performance driver.

We partner with global eCommerce brands, marketing agencies, and advanced sellers in bringing their A-game to Shopee, Lazada, Daraz and other global marketplaces.

Split Dragon is fueled by a diverse workforce of international talent – ex-Lazada employees, marketplace eComm sellers, engineers, copywriters, graphic designers, digital marketers, data scientists, and growth hackers.

And as we say, we’re more than a tool. We’re more like a team.

Our 3 Core Pillars

Growth & Conversion-focused tools

We build powerful tools that to grow your top-line and bottom-line profits through enhanced traffic and conversion rate optimization.

Data-driven performance

Our team of experts translates your data into a tested and proven game plan to help you climb & stay on top of the marketplace category and search results.

Expert-led growth

With former SEA marketplace pioneers and advanced marketplace brand builders as your partners, we guarantee to find a way to improve your marketplace sales channels.

Meet Our Marketplace Experts

Founder, CEO

Matthew Schone

Matthew is a founding partner of Split Dragon. Prior to starting Split Dragon, he was Head of Product Management for Seller Center at Lazada. He has been a marketplace eCommerce seller and consultant (founding/exiting multiple marketplace-first brands) since 2013. Most recently, he was co-founding employee and Chief Product Officer at BRANDED, a $200m+ annual revenue Amazon & DTC brand aggregator leading product, data, and engineering.

Founder, CTO

Esteban Bouza

Esteban is a founding partner of Split Dragon and has 10+ years experience in software engineering and distributed systems.

He has architected and launched complex systems for some of the most recognized brands in the world.

General Manager

RJ Manaois

RJ is General Manager of Split Dragon and has 8 years experience building marketplace-first brands in Lazada, Shopee and Amazon.

RJ is an ex-Lazada employee, brand builder/owner, and has advised 100s of brands of all shapes and sizes on how to improve their marketplace sales channel.